{"company":{"id":"experian","name":"Experian Agent Trust","aliases":["Experian"],"url":"https://www.experian.com/business/products/agent-trust","tagline":"Experian Agent Trust issues a real time trust token that links a verified consumer, their device, and the AI agent acting on their behalf.","status":"active","sources":["https://www.experian.com/business/products/agent-trust","https://www.experianplc.com/newsroom/press-releases/2026/experian-announces-agent-trust-to-power-trusted-ai-driven-commer","https://www.experian.com/blogs/news/2026/04/30/experian-agent-trust/"],"last_checked":"2026-07-05","added_at":"2026-07-05","updated_at":"2026-07-05","editorial":"Experian is a large, established credit bureau extending its identity verification business into agent commerce rather than an agent-native startup. As of this writing the offering is a newly announced framework built with launch partners Visa, Cloudflare, and Skyfire, with no public pricing or self-serve signup found.","offerings":[{"what_you_get":"Businesses get a Know Your Agent (KYA) framework that issues an Agent Trust Token binding a verified consumer, their device, and an AI agent acting on their behalf, plus an Agent Registry that scores agent behavior and risk over time.","status":"announced","acquisition":"sales_led","integration":{"api":true},"standards":["kya"],"category":"identity","details":{"credential_type":"Agent Trust Token","delegation_model":"Human-to-agent binding linking a verified consumer, device, and agent","reputation_model":"Agent Registry tracking agent behavior and risk signals over time"},"standard_details":[{"id":"kya","name":"Know Your Agent","steward":"Ankit Agarwal, Craig DeWitt, David Senecal, and Michael B. Jones","spec_url":"https://kyapay.org/","explainer":"KYA is a protocol for identifying an AI agent, the platform it runs on, and the user it represents, so online businesses can authenticate agent traffic and understand delegated intent."}]}],"slug":"experian","categories":["identity"],"freshness_days":1}}